Why do we want to sell to the right client?

We aim to sell policies to the right clients for several reasons:

• Suitability: Selling ILPs to the right clients ensures that the ILPs matches the client's needs, goals, and financial situation. This increases the likelihood of client satisfaction and reduces unnecessary workloads and issues for both the client and us.

• Mutually benefiting long-term relationships: Selling to the right clients fosters long-term relationships based on trust, mutual understanding, and shared goals. We hope that these clients will be more likely to stay loyal, buy new policies from us, and engage in additional insurance and financial planning services over time with us.

• Value creation: When ILPs are sold to the right clients, both parties benefit from value creation. Clients receive higher than average returns from their ILPs invested with us, while us, the advisor will also get new, bigger and better quality business from the clients whom we have created value for.

• Referrals and recommendations: Satisfied clients are more inclined to refer friends, family, and colleagues to the agent. This generates new business opportunities through positive word-of-mouth recommendations and enhances us, the advisor's reputation in the industry. Hence more time can be spent to manage the investments which will be ultimately be a win-win situation for everyone.

• Reduced compliance risks: Selling policies to the right clients helps advisors eliminate any unnecessary compliance risks that may be triggered by the clients’ other advisors.

• Efficiency and productivity: Focusing on the right clients streamlines the investment management process, increases efficiency, and improves productivity for advisors They can allocate their time and resources effectively to help the clients generate much higher returns with the time and resources streamlined.

• Client satisfaction: Ultimately, selling to the right clients leads to higher levels of client satisfaction. Clients feel valued, understood, and supported, which strengthens the advisor-client relationship and promotes positive outcomes for both parties.

By targeting the right clients and delivering tailored insurance solutions, advisors can build a sustainable business, achieve sales success, and create higher compounded lasting value for their clients and themselves.